SEO and Web Hosting: How They’re Connected? and What You Should Know?

October 5, 2017

Web hosting can be a key component for improving your online presence. Page speed is a crucial ranking factor, with 40% of consumers not willing to wait longer than 3 seconds for a page to load. In addition, Google has made page speed one of the key metrics used in its search algorithm, so sites that take too long to load take a hit in search rankings.

What Is SEO?

Search Engine Optimization, or just SEO, is a combination of services that consider search engine algorithms. After certain actions, search engines like Google consider a certain website more popular and reliable. Therefore, its rank grows, and you get more visitors that can be converted into leads, clients, purchases, loyalty, or whatever you need. Usually, SEO experts work in several directions at once. Normally they will include special keywords into texts, buy links redirecting to your website, work with text uniqueness, and improve a number of ranks, among other trade tricks. Depending on your search request niche's popularity, making it to the top ten ranking in Google, which reflects the most visited sites, may take between one week
and one year. Along with expert services, you can do some SEO work yourself. It is particularly great if you have a small startup project with a limited budget. Be aware that many startups became popular because they started SEO right after registering a domain. You can take the first SEO steps yourself, but later, you will need an SEO manager since holding top positions in the rankings can be difficult.

SEO Friendly Web Hasting What Are They Like?

To understand how SEO works, you must first look at the early stages of web hosting. If you get good web hosting, it will be much easier to manage SEO tasks from the very birth of your website. Likewise, if you work on your skills gradually, you will improve your understanding of how it all works. What features need special attention? and when choosing an SEO-friendly hosting plan? The four easiest features you need for a good start are below—check them out.

Page speed is an important factor in SEO

A fast-loading website can have a positive impact on organic search rankings. It improves user experience and can impact conversion rates. Google’s Core Web Vitals Algorithm considers the speed of a website’s page load time, interactivity, and visual stability. Fast-loading pages are better able to meet user needs more quickly and, therefore, rank higher. 

One of the best ways to check page speed is to use a free tool like Google’s PageSpeed Insights. This tool analyzes your site’s core web vitals, including the speed of desktop and mobile versions. 

Google is also evaluating the speed of a website’s pages, using metrics such as First Contentful Paint and DOM Content Loaded to determine its page load time. As of July 2018, Google is considering page speed as a ranking factor for mobile searches, and it will do so for all pages by June 2021. Page speed profoundly impacts user experience, and a fast-loading website is easier to navigate.

Google likes happy users, and it recognizes page speed's role in conversion rates. A website with a fast page load time will attract more visitors and increase conversions. In addition to conversion rate optimization, page speed also plays a key role in bounce rate optimization. Bounce rate is the percentage of visitors who leave a page after viewing only one. Page speed is directly related to bounce rate, so optimizing the site’s speed is critical.

Server location

Your server location has a direct impact on your website’s SEO. The server location determines how quickly your website can respond to a search request. Search engines like Google consider response time when ranking websites. The faster your website loads, the higher its ranking will be. However, there are a few important things to consider before selecting a server location. 

First, it is important to consider your audience. A website with an international audience should consider setting its server located in a country where users will be more likely to visit. Using content delivery networks will increase your chances of appearing on Google’s first page of search results.

Secondly, your server's location is essential for your visitors' overall experience. Hosting your site near a major city will improve your SEO if you're targeting a specific region. The closest server is often closer to your target audience. Hosting data near a target audience can increase your site’s conversion rate and overall marketing effectiveness.


Adding a CDN to your website’s hosting will boost your ranking in Google and improve page speed. Google uses page speed as a ranking factor, so a fast-loading site will be more likely to rank higher. A high-quality CDN provider will also implement additional security measures. They will spread your workload across multiple servers to reduce the risk of downtime and increase your website’s performance. It’s a win-win for both your website and your SEO efforts.

One of the primary advantages of a CDN is that it cuts down on bandwidth costs by simultaneously distributing static content from one or more servers to many users. A CDN can drastically reduce your hosting costs, especially if you have traffic in waves. The problem with traffic that comes in waves can result in big bills. A CDN, however, does require a small investment. The investment in a CDN will pay for itself in the long run. So, you can take it with full confidence!

SSL Secure Sockets Layer

SSL and SEO are closely related. The latter is important for SEO because it prioritizes secure websites over those without them. SSL certificates protect data from hackers and other cyberattacks. Additionally, they help your website rank higher in Google search results.

More SEO Tips

We’d like to tell you about organic SEO and SMM. The main principle of organic SEO is to insert links into your texts so that your readers don’t think they were put there on purpose, which will add a number of loyalty points. Finally, SMM, or Social Media Management, is another set of tools and services that will help your website grow quickly, especially when combined with SEO.
Remember, you can check a lot of articles on the web that will share the main SEO principles with you. However, it will be more familiar to you if you start thinking of search engine optimization during the web hosting selection process. Better
understanding always gives better results.

Good luck!

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